Ridley has largely dropped off the map in the scheme of Titans offensive coordinator Brian Daboll.
He has three catches for 48 yards this season, including just one catch for 13 yards in Sunday's loss to the Baltimore Ravens. Tennessee's additions of Wan'Dale Robinson and rookie Carnell Tate have dramatically reduced Ridley's role in the offense.
The Titans have primarily used Helm, followed by free-agent addition Daniel Bellinger at tight end this season. David Martin-Robinson has been their third tight end, but he has mostly played in 13 personnel. Helm had played over 80% of snaps in 11 personnel on both early downs and third downs over the first three weeks, giving Helm an 81.6% snap rate compared to 38.0% by Bellinger. Helm had ranked third on the team in route participation rate at 63.6%, behind Carnell Tate and Wan’Dale Robinson. Helm hasn’t been all that productive at tight end, with three or fewer receptions each game and only 55 yards over three weeks. This led Bellinger to rotate in more this week than the last three. Helm played 61.5% of 11 personnel snaps on early downs and 66.7% on third downs. This yielded only one target, where he caught a five-yard pass. While Helm was considered a sleeper option heading into the season, but he appears further away from breaking out than he did a month ago.
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